About The Tour (continued)
Tournament Details
SCHEDULE
While it is still unclear as to the total number of events that will eventually comprise the tour, it seems likely the schedule will eventually include tournaments in:
- Dunedin
- Christchurch
- Nelson
- Wellington/Paraparaumu
- Palmerston North
- New Plymouth*
- Napier/Hastings
- Gisborne
- Taupo*
- Tauranga*
- Hamilton
- Auckland*
*existing tournaments
FORMAT
Most events are spread over 6 days however a certain flexibility exists to deal with specific circumstances. Six days allows a practice day followed by a Pro-Am, where corporate guests can mix with the elite players, then 4 days of competition.
PLAYERS
Up to 144 players (professional and amateur, men and women).
MEDIA
The media coverage has been widespread across the three forms of media prior to and during events. Newspaper coverage was extensive throughout the country and sports bulletins on radio stations (especially Radio Sport) were comprehensive. Murray Deaker and Brendon Telfer have been particularly supportive (broadcasting live from the events). The presence of GTNZ’s media liaison consultant (Ian Heppenstall) has facilitated much national coverage. TV1 and TV3 have played coverage on both the 6pm and late night news editions with Sky Sport 365 offering extended coverage (TV1 had a whopping 6½ minutes on its network news during one event). In recent events we have contracted Sports Inc (Philip Leishman) to produce a ½ hour show for Sky Sport. This initiative has been an outstanding success with great value being achieved for sponsors, clubs and the region alike (demo DVD’s can be supplied on request).
GOLF DEMOGRAPHICS
Golfs appeal is firmly entrenched in the 'AB' socio-economic demographic profile with double the amount of males as females.
- Males interested in golf are married with children and high incomes
- Females interested are more likely to be married with no children and high income
- TV viewing is highest in the 45+ age demo in both sexes
- Participation is strongest 30–44 age bracket
- Event attendance is the domain of 30+; 45–65 make up largest proportion
LIFESTYLE PROFILE
The lifestyle profile is consistent with the demographic profile. Key interest groups of golfers include:
- New car owners
- Business travelers
- High income earners
- Investors
- Overseas holiday makers
- Pay TV viewers
CONCLUSION
New events such as this create a huge uncluttered commercial opportunity both regionally and nationally to those companies which show strong leadership and vision. Golf Tour of New Zealand offers the following:
- A series of up to 12 tournaments which will be staged throughout the year. Your profile and opportunity can be developed and enhanced over this period of time
- Very strong regional focus. Great opportunity to have an involvement in the regions in what will, in many cases, be the major sporting event in their city/town
- Hospitality venues built around a six day event.
- Extended and on-going television and media coverage.
- Regional Pro-Am participation for your staff and customers.
- Availability of Mentors at tournaments to interact with staff and/or important clients
- Display and marketing opportunities at all events/venues
- Opportunity to develop relationships with aspirational young golfers at the commencement of what could be a long career in international golf
- Database access from Clubs
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